PLURAL | 2016 - Present

Plural is a band of creators building campaigns and communities. Based in the Lower East Side of NYC, we translate vision into engagement. Our agile team excels at forward-thinking strategy, ideation, implementation, content creation, community management + measurement.


Mitchell Gold + Bob WIlliams

MG+BW challenged Plural to revitalize their social channels and identify their visual identity. My responsibilities included:

  • Developing their social media strategy for each new collection

  • Producing custom content

  • Proactively managing + moderating their channels

  • Collecting + analyzing media analytics for monthly/quarterly reports


AIGA EYE on DEsign

This design-focused platform highlights the most exciting, emerging, and established designers with printed magazines and editorial articles. Plural helped launch their Facebook, Twitter, and LinkedIn channels, as well as their new branding for one consistent identity across all digital platforms. My responsibilities include:

  • Copywriting across all social channels for new weekly stories

  • Collecting + analyzing media analytics for monthly reports

  • Proactively scheduling + moderating channels



As part of Adobe’s Creative Cloud subscription, Adobe Portfolio provides a platform for creatives to showcase their work with easy-to-use templates and resources. My responsibility at Plural is to maintain their Twitter presence by highlighting strong examples of portfolios with content that highlights the functions + features of the platform. My daily tasks include:

  • Copywriting daily Twitter content

  • Creating gifs to highlight portfolio functionality

  • Proactively scheduling + moderating channels



For Anne Klein we were tasked to develop, produce, and execute campaigns that engage audiences, drive brand messaging and DNA. We strived to innovate when producing and deploying coherent, cohesive, elevated content. My tasks included:

  • Curating relevant content across all channels that match the aesthetics and ethos of the brand

  • Organize + coordinate influencer engagement for a campaign to support a launch of new accessories

  • Research + create quote cards to support their #WomenWhoDo Campaign

  • Proactively schedule + moderate channels


Mighty Lucky Studio

Mighty Lucky Studio

Elie Tahari

Elie Tahari

David Monn

David Monn

Adobe 99u

Adobe 99u